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Year 2002
December 27, 2002   Leading Brands, Inc. Announces Q3 Results; 20% Increase in Revenue for the Third Quarter
December 11, 2002   Leading Brands, Inc. North American Bottling Division Announces: New Co-Packing Agreement with Major Beverage Company
December 6, 2002   Leading Brands, Inc. Announces Conference Call: 8:00 AM PST, 11:00 AM EST, Tuesday December 10, 2002
December 2, 2002   Leading Brands and Trek Bicycle Corporation Announce Worldwide Licensing and Joint Promotion
Marketing Relationship Involving Leading Brands' TREK(TM) Optimized Performance Beverage(TM) Line
November 19, 2002   Leading Brands, Inc. Launches TREK NITRO Optimized Performance Beverage in the United States and Canada
The First "ACCELERATOR" to Deliver a Serious Blast of Energy Will Be Launched Mid-December 2002
November 5, 2002   Leading Brands Launches Distribution of TREK Optimized Performance Beverage in New York City, the World's Largest Beverage Market: Becomes 38th Market Opened in USA This Year
October 9, 2002   Leading Brands, Inc. North American Bottling Division Announces: Major New Co-Packing Agreements with Three Major Beverage Companies
Anticipated Aggregate 4,000,000 Incremental Cases of Annual Production
October 1, 2002   Leading Brands, Inc. Announces Launch of Pez 100% Juice at National Association of Convenience Stores Convention in Orlando, Florida, October 5, 6 & 7, 2002
September 25, 2002   Leading Brands, Inc. Announces 41% Increase in Revenue and 30% Increase In Net Income for the Second Quarter
Response to TREK™ Optimized Performance Beverage™ Continues to Exceed Expectations - Spring Site Sets Record Volumes Each Month-
September 24, 2002   Leading Brands, Inc. Announces Second Quarter Conference Call
August 20, 2002   Leading Brands, Inc. Announces Termination of Distribution Arrangement with Energy Brands
Postponement of Introduction of PopStraw Progress Towards Other Key Product Launches on Track
July 8, 2002   Leading Brands, Inc. Announces Results for First Quarter of Fiscal 2002
June 18, 2002   Leading Brands, Inc. Announces First Shipments Of TREK™, Optimized Performance Beverage; Distributor Response Exceeds Most Optimistic Expectations
June 3, 2002   Leading Brands, Inc. Announces Record Results For Fiscal 2001 Net Income Increased 15% Over The Prior Year
May 28, 2002   Leading Brands of America Appoints Four of the Beverage Industry's Leading Sales Executives To Launch U.S Sales of TREK, PEZ and Other Innovative Brands
May 8, 2002   Leading Brands, Inc. Begins Trading on the Toronto Stock Exchange Today Under The Symbol
May 6, 2002   Leading Brands, Inc. Announces Commencement of Trading on the Toronto Stock Exchange in Addition to Nasdaq
April 18, 2002   Leading Brands, Inc. Launches TREK™, Engineered Energy Into $58.9 Billion New Age Beverage Market
The First Ever 'Optimized Performance Beverage System' - Scientifically Proven to Enhance the Hydration Process
March 5, 2002   Leading Brands, Inc. Announces Key Appointments And New Bottling Division
February 28, 2002   Leading Brands, Inc. Granted Canada-Wide License for Glaceau Vitaminwater
February 12, 2002   Leading Brands, Inc. Forms Leading Brands of America, Inc., Hires Former SoBe Senior Management to Spearhead US Expansion and Opens US Head Office in Stamford, Connecticut
January 31, 2002   Leading Brands Enters into New Multi-Year Packaging Agreement for Ocean Spray
January 25, 2002   Leading Brands Enters into new Multi-Year Bottling Agreement for Gatorade
January 18, 2002   Leading Brands Signs License Agreement With The Popstraw Company For Exclusive Use Of Patented Technology In Canada, Company Expects to Generate Revenues from PopStraw within 90 Days
January 15, 2002   Leading Brands, Inc. Signs License Agreement with PEZ Candy, Inc. to Manufacture and Distribute PEZ Juice Drinks Throughout the United States and Canada.
Measured awareness of PEZ is extremely high: 97% of teens, 89% of adults with children and 87% of total adults 18 to 44 years old.
January 8, 2002   Leading Brands, Inc. Announces Record Earnings For The Third Quarter And Nine Month Period